This is a concept collaboration project between PRADA and OFF-WHITE made using a curated set of prompts to create a collection using artificial intelligence.

This capsule story stems from creating an environment featuring a white desert with a monolithic pop-up store that leads to an underground experience to display product in a museum-like experience.

The collection is an all white, winterized outdoor expression that plays on voluminous, whimsical designs through footwear, accessories and apparel. 

In this collection, proportions are challenged in order to bring a sense of hyper-realism to fashion.